When a small business starts-up, one of the first marketing projects to consider (after the business plan of course!), is “how to create a small business logo.” Logically, the next project should be “how do I copyright a Logo to protect it?”Do you want to learn more? Get More Information
The response to the latter is actually very easy. Put the small business logo in a tangible form.
Since protection is quite simple, let’s review the fundamentals one must reflect on to create a small business logo.
– Your Small Business Logo – Capture the Essence of your Business
Small business logos are used for the purpose of immediate and effortless recognition by the public. They should convey the spirit of your small business. For instance, an advertising business will have a very different logo than a funeral home, which will have a different logo than a dance school, etc.
– Determine The Target For Your Small Business
It is absolutely crucial to first determine your target market before designing a logo. What age is your target? What is their general income? What is their gender? What is their education level? Where do they live? What do they like to do? Answering these questions will guide you in your design direction. Remember, if your logo doesn’t appeal to your target market, it’s essentially useless.
– Thinking About Your Business Logo
The next step in the process of creating an effective logo for your business is to brainstorm. Think about the image your want your business to conjure up to your customers. Are you serious? Are you innovative? Are you a trusted place for e-commerce? Take your time to brainstorm and write down all the adjectives and images that come to mind when you describe your small business. Without a clear concept of what you want to communicate, steps 3-5 will not be executed effectively to appeal to your target market.
– Use of Images in your Business Logo
Choose an image that conveys your business’ spirit. It can be as simple as an apple (Apple Computers) or more intricate like a flaming fox circling the world (Firefox – open source web browser). Small details such as the thickness of lines or the complexity of the art will all add to the feeling your image conveys.